Actions speak louder than words; Starbucks and crisis communications
Below is my Op Ed on the Starbucks arrest matter in Philadelphia, and how the company handled it. This column originally appeared April 27, 2018, in the Daily Gazette in Schenectady, N.Y. (Photo credit: AdWeek) ------------------ Starbucks Backs it Words With Actions Actions speak louder than words. Just ask Starbucks about the value of this old adage. The large coffee house company is driving home a lesson many of us learned when we were young. To learn about responsibility and accountability, teachers, mentors, parents, and others employed this old saying to help…