Helpful (hopefully) social media ramblings

Did you ever wonder why so few people read your posts and/or tweets? The use of social media can be an inexact science, and more of an art. But there are a few basic tips that will help. Below is one man's opinion (not the results of some academic or empirical study) I thought I'd share with followers and friends. My role as an adjunct professor in the Journalism Program at the University at Albany, where I teach courses in public relations writing and crisis communications, forces me to keep abreast of…

Continue ReadingHelpful (hopefully) social media ramblings

Dispatches from March Madness in Brooklyn – 2014

  As we approach the Final Four this weekend in North Dallas, I’m reminded that my bracket was trashed at about 4:30 p.m. on the first day of the tourney two weeks ago. But my journey into March Madness began a week earlier in the borough of Brooklyn… For almost anyone, doing the same thing for 12 hours straight – work, school, play, watching TV, reading, etc. – presents challenges that range from exhaustion to boredom. Yet this is exactly what I chose to do on March 14, focusing on one of…

Continue ReadingDispatches from March Madness in Brooklyn – 2014