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Starbucks in downtown Philadelphia

Op Ed: Starbucks backs its words with action

Direct response to crisis shows companies how best to react By Mark Marchand/For the Daily Gazette | April 27, 2018 Actions speak louder than words. Just ask Starbucks about the value of this old adage. The large coffee house company is driving home a lesson many of us learned when we were young. To learn about responsibility and accountability, teachers, mentors, parents, and others employed this old saying to help us understand what we needed to do when something went wrong. In situations ranging from merely uncomfortable circumstances with a friend or family member…

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Actions speak louder than words; Starbucks and crisis communications

Below is my Op Ed on the Starbucks arrest matter in Philadelphia, and how the company handled it. This column originally appeared April 27, 2018, in the Daily Gazette in Schenectady, N.Y.  (Photo credit: AdWeek) ------------------ Starbucks Backs it Words With Actions Actions speak louder than words. Just ask Starbucks about the value of this old adage. The large coffee house company is driving home a lesson many of us learned when we were young. To learn about responsibility and accountability, teachers, mentors, parents, and others employed this old saying to help…

Continue ReadingActions speak louder than words; Starbucks and crisis communications